About Me
"I am a UX Designer with a professional background in marketing, specializing in creating meaningful user experiences through extensive UX research and rapid high-fidelity prototyping for SAAS companies.
Teaching Degree
I studied Foreign Language Education in one of the most prestigious universities in Ankara, Turkey. In the last year of my studies, I did an internship as a teaching assistant for one year. I prepared educational materials, course plans and instructed children from 5 to 14 years old.
Moving to Germany
I also have a minor in German Language, which helped to get a placement for Erasmus exchange in Germany with a scholarship. Later on, this one year would destine me to move to Germany! 🙂
Online Marketing Manager
After I graduated, I moved into Germany, I started working as a trainee in Online Marketing. After 6 months of completion of my trainee, I continued to working in the same company as an Online Marketing Manager for 3 years. While working there, I realized that I had more enthusiasm for the tasks in which I create landing pages, design images for the social media, prepared sales presentations, and flyers.
UX Design Journey
That’s how I ended up in the UX Design Course in CareerFoundry. I completed the course in 5 months. I worked on my own project: Calo Health App. It was an intensive program that I came up with business requirements, conducted user research and developed the clickable prototype in the end.
Further Education in Digital Marketing
I completed one year certificate studies in Digital Marketing at Leuphana University, Lüneburg. I got accustomed to the concepts of digital portals, and marketing innovations and developed a marketing strategies based on SEO, SEA and Social Media Marketing.
What interests me when I don't work on products?
I believe what goes into our body affects our overall mental and physical health, that's why I cook healthy and nutritious foods, and try to create recipes, but the Kaffee & Kuchen is my favourite time of the day in Germany! 😋 I do pilates and love spending cozy nights at home with my family. I line dance with my group of people in Lüneburg. 🕺
Tools
UX Methods
User Research
I believe engaging with the target audience early and often is crucial to success. To identify the actual needs of the potential users, I conduct user interviews, surveys and card-sorting.
Wireframing / Prototyping
From two-dimensional illustration of a page interface to clickable and interactive prototypes! Using Figma/Adobe XD I create clickable prototypes to illustrate the viability and usability of the product or feature.
Information Architecture
By designing the information space for the product or service, I break tasks down into tiny steps so that I can identify important decisions and potential points of friction.
Competitive Analysis
Identifying underserved opportunities in the market, and spotting weaknesses in a competitor's user experience would provide many angles for both developing a user-friendly product and for using these angles to the advantage to outperform them.
User Personas
By bringing the actual users' perspectives to the forefront, I hypothesize clear actions the users might take while using the product or service.
Usability Testing
To evaluate if a prototype or experience meets its intended purpose, I perform usability testings and report the results.
Portfolio
CALO
An app that is designed to help you become the best version of yourself - While having fun!
It's a responsive web app that helps users to monitor their food, and select from a variety of recipes. With the integration of the avatar which is created by the users, the users don't feel alone through their health journey. The users can customize the avatar.
